1) Bombers and fighters move at insane speeds, so they can intercept enemies faster than anything else.
2) With the exception of Flak and other Fighters, there's only a 10% chance of an enemy even HITTING a Fighter or Bomber, and if the odd one is lost, they are rebuilt quickly. The sum is, that the fighters and bombers themselves are virtually impervious to attacks from a fleet that isn't specifically prepared to counter them.
3) Fighters are meant to counter Light and Very Light vessels. (That means other Fighters and Bombers, Long-Range Frigates like the LRM, Planet Bombers, Scouts and Colony Ships.)
Bombers are strongest against Very Heavy (That's Heavy Assault and planetary Structures) and Capital-ships.
...neither does particularly well against Medium (Basic assault frigates)and Heavy (Support Cruisers, and Flak)
4) The starting Ratio that I would go for for maximum versatility, which naturally needs to be ammended if the opponent does something un-expected, would be 1 figher to 2 Bombers. The reason is, that Bombers do *Reasonably* even against armour-types that they are not designed for (50% Damage against anything Very Light to Heavy), so they are the most versatile of the two. Fighters, on the other hand, are fantastic against the targets they were specifically designed for: Light Armour, where they do 200% damage. Noticably, the 2 major vessels in this class are Planet Bombers and Long Range Missile frigates, which would be EXACTLY the class of vessels you would want to get rid of quickly when attacking or defending, respectively. Against Light, 1 fighter-squad is worth 4 Bomber-squads.
5) For the reasons in #4, I can only echo what AmishMonster wrote above me: Fighetsr are for defense, Bombers are for offense. A few Bombers can't stop an attacking fleet anyway, but a few fighters CAN kill off a group of Planet Bombers.
(PS: There's an ongoing debate on whether or not Planet-Bombers are worth it, compared to using an Anti-Planet Cap-ship. The consensus seems to be that the Cap-ship is the best way to go by far, and if your opponent agrees with this, fighters become slightly less relevant as a defensive measure. The computer AI, however, still seems to favour Planet-Bombing Frigates, so in non-Multiplayer games, you should still favour Fighters for your defensive hangars.