Here are the general tips I go by (I don't have entrenchment either):
1. Take a colonizing capital ship to start (Akkan, Progenitor, Evacuator).
2. Expand to as many neutral planets as possible as fast as you can. Don't forget to invest in planetary infrastructure to keep your planets from costing you money instead of making you money.
3. Work on your fleet after getting the early economic upper hand from expanding- Long-range Frigates should probably make up the majority of your fleet (don't make ONLY LRFs) with anti-strike craft frigates and carriers to support them. When you feel you have an advantage take the fight to the enemy.
Also- scouting is critical: you must know what your opponents are doing to avoid making mistakes and to counter.