You are using your own time and are executing your personal power. There is nothing more American then allowing people to complain. Other people don't have to care about it, yet that isn't the point.
Complaints work well on corporations, and companies who want to make money will take those complaints seriously. So before you let your own apathetic brain rule your responses, realize that people aren't complaining to you specifically.
How do i know you have an apathetic brain? Neuroscience, read some. Unless you have fewer then 80-120 interactions per day (and an interaction is defined as something as simple as seeing a different human face, or hearing a different voice) the brain gets overwhelmed and produces an apathetic response. Its our stone age brains having to cope with our overpopulated world, so when I see someone on these forums making a remark about how they don't care about something, who the hell cares?
Everyone's brain is already at their apathy point anyways.
The point is to make the corporate super citizens obey.
Since corporations aren't people, they have to be treated different ways to make them bend to your will.
Heirarchy of the Universe as it is outlined in our law books:
Corporations are ideas, so they will always bend to the will of a man/woman, or many men/women. The corporate people who lose out on changes made to remedy these complaints may complain themselves, and a power struggle will ensue. That is why corporations need hierarchy or they will fail, because they can't and shouldn't create power struggles with their clients.