Interesting perspective. However, if you look at the data from the 2000 US Census, you will see that White persons make up 75.1% of the population. Isn't it logical that many of the elements in our society are targeted at this majority of the population? Not necessarily because of race issues, but because of marketing issues? Cultural and societal representation tends to follow the actual cultural and societal stratification of the population.
Lunaticus Minimus makes an interesting point. While it’s historical fact that the Black or African-American ( I feel I have to use the US Census term out of fear of being labeled insensitive or racist ) people have faced discrimination and persecution here in the US in the past, and realistically some of this continues to this day, it is not a fact that I personally am responsible for the transgressions of my fore bearers. I have never owned a slave or discriminated or denigrated a person because of their race, yet I am to be held responsible for acts of persecution that happened over 150 years ago simply because I am white? Isn’t it racism to assume that because I am white I enjoy the “White Privilege” and perpetuate it’s discriminative nature?
I do know that racism still exists. But I think each person needs to be held accountable for their own actions, not the actions of others of their race or the ancestors. Creating a level playing field means just that, level. Too many times I see people trying to tilt the playing field back in favor of those races they feel have been discriminated against in the past to repay for past sins. Fighting racism with racism just doesn’t make any sense. I believe in trying to prevent any type of racism while still holding individuals accountable for their own actions.
( off my soapbox and on to a personal story…)
I had an experience that opened up my eyes to the issues still faced in our society. It was few years back and I was working on a project of designing a cover layout for a prominent national (US) computer magazine. I built an image around the product being featured in that issue and I found a great stock photo to incorporate. The cover layout looked wonderful. I submitted it to the publisher confident that it would be what they needed. They called me and said that they couldn’t use the layout. I asked them why and they replied that they couldn’t use it because of the picture of the black woman that I had used. I actually had to pull out my print drafts and double check because I had never even noticed that she was black. They said that it wasn’t a racist decision, but they shared with me actual data showing that having black people on the cover of a magazine ( that wasn’t specifically targeted towards black people) resulted in lower sales figures for that issue.
I was appalled. They asked me to re-work the layout and incorporate a white woman using the product. I respectfully refused and asked them to use the layout that I submitted. They were very understanding of my position and said they would consider it. They did pay me for the work I did, but they never used it. It was an eye opening experience for me in learning how powerful the marketing forces are in determining how races are depicted and promoted in our society. I can understand if approximately 75% of the marketing efforts are targeted at the white portion of the population since that is it’s actual representation, but I was very disturbed by the statistical fact that using an image of a person of a different race in promoting a product actually resulted in lower sales for the product.
There’s no doubt that there is still progress to be made in moving back towards a level playing field. Let’s just keep trying to level it, not swing it back the other way…
From the 2000 US Census: (http://quickfacts.census.gov/qfd/states/00000.html)
White persons, percent, 2000 (a) 75.1%
Black or African American persons, percent, 2000 (a) 12.3%
American Indian and Alaska Native persons, percent, 2000 (a) 0.9%
Asian persons, percent, 2000 (a) 3.6%
Native Hawaiian and Other Pacific Islander, percent, 2000 (a) 0.1%
Persons reporting some other race, percent, 2000 (a) 5.5%
Persons reporting two or more races, percent, 2000 2.4%
Persons of Hispanic or Latino origin, percent, 2000 (

12.5%
White persons, not of Hispanic/Latino origin, percent, 2000 69.1%