I just came across this article on a fairly popular game blog. I think someone from SD or IC should contact them about Sins. I think it would make a killer follow up article and give a nice boost to the community.
The primary focus is on "real" space sim titles but I think a "softsim" like Sins with a little spin and finesse would be well received to say the least.
Community members may also want to post some comments or teasers about their experience in the beta test to help facilitate a buzz; after all the sky is not the limit! You never know what the results will be from a little extra effort.