Spartan Spartan

Piracy: The Gaming Industry in Perspective & the Coming Storm

Piracy: The Gaming Industry in Perspective & the Coming Storm

Significant to SD/IC in a big way...

http://www.gamesindustry.biz/content_page.php?aid=33624

I was doing my normal 3:00AM thing of reading news for a new day, when I should be sleeping like a normal person and I came across and very well written commentary on the coming storm that may yet still be avoided by game developers across the board.

What is the coming storm? It is the cold hard realization that the traditional business model employed in the gaming industry is severely flawed and in all likelihood utterly ruined already. The immediate question that naturally arise is 'what will/can the industry about it?'

Now what does this have to do with SD/IC you may be thinking? Well, without stealing the thunder of the article, let's say that the industry could learn a lot from SD/IC.

If you are interested in a well developed commentary please follow the link to the GamesIndustry.biz website.


Rob Fahey inked the editorial and entitled it User Friendly.



UPDATE: The original story link is here. I have changed the link since the editorial has been officially credited.

242,761 views 156 replies
Reply #126 Top
Do the commercial software sector has as much problems with software piracy in comparison with gaming software???
End of quote


Ehh, I think it's about the same. I would imagine graphic editing /modeling programs are near the top for piracy rate, since I remember some of those things approaching a thousand dollars, but that could have changed.
Reply #127 Top
What a great topic & thread.

It has always been my arguement that CD copy protection doesn't work and it really, really sucks.

How many of us know, that no matter how carefully we take care of our CD's, after a couple of years (several months even) there will be a time you put it in your drive and it won't validate - the result is you are left with an inacessible game.

The truth is, at this point, we will do one of 2 things:
download a No-CD crack, or buy a new copy.

When I have to go out and buy a new copy I feel like I've been cheated. That company has had 2 sales out of me for the same game.

Now, thats what I call theft.
Reply #128 Top
@Sevenhertz - Worse yet they go out of business or are acquired or lose the IP. Basically they simply wont support you and you cant do anything about it. I have dozens of game in my CD archive that are useless due to such things.

The best when MS changes the OS and the older titles stop working and the developers refuse to update the titles due to the fact the publisher did not include such provisions in the contract.I once had a Maxis tech support person one time email me and tell me to contact MS for support - seriously. WTF?



UPDATE1: ARS has just published a very nice article with a philosophically comparative analogy between copyright crusaders and copyfighters with regards to US history. Do you want to know more? Then click here.

UPDATE2: Techdirt recently featured a story on the spread of the removal of DRM from media in the content industry. Do you want to know more? Then click here.
Reply #129 Top
How to "revive" PC gaming market:

1 - Make good games
2 - No DRM that punishes legit users
3 - ?????
4 - Profit

:)

I'm pretty sure that software companies have to pay to license (OMG there's that word again) DRM software to implement in their own software. No DRM would mean more $$$ into their own pockets instead. ;)

I have zero problem with having to put in a disc when i want to play a game. You gotta do it for consoles anyways (and i have my share of them). I also have no problem with putting in a key during installation (or sometime after like for SoaSE).

I see nothing wrong with combating "piracy", espically not in the short term while the game is still new and popular. However, there's a problem if it's done at the expense of legit users/buyers.

I've always liked how Epic does it with the Unreal Tournament series. They disable the disc check with a patch after the game has been on the market for a year or two (essentially after the majority of legit buyers has already purchased the game).

Actually, there's 2 things that would definitely revive the PC gaming market. First (and most importantly), make good games. They don't have to be the latest/greatest creations requiring bleeding edge hardware, they just have to be fun. Secondly, if retailers allowed opened software to be returned, you can be sure more people would be willing to purchase PC games. Returning a crappy game is very similar to returning other things you're dissatisfied with or disfunctional stuff. I know, i know, the argument is "But you can just buy a game, copy it, and return it". But if the game is genuinely good, most people won't feel the need to do so. I myself am hesitant to purchase games unless i've done a fair amount of research by reading multiple reviews and impressions.

All i can say is props to Stardock and Ironclad. They've got my $$$ and i'm tempted to buy 2 or 3 more copies for schnitzngigglez (well, to give to friends or to have handy if a LAN party is in order). :)
Reply #130 Top
As a gamer, there is nothing better to simply click on an icon - and the game loads.

For me personally, between a game taking up to 1 minute to authenticate and a game that takes 5 seconds, I'll often choose the faster.

For real horror stories with copy-protection, google 'Starforce problems' and 'pace interlock problems'.

Pace Interlock is especially nice. It installs and *bypasses the OS* writing to a part of the hard disk. The problems caused by this are simply jaw-dropping and seem like a comedy, only, it's real.
Reply #131 Top
@Psydotek - You position is reasonable to say the least and one I would venture to say many casual gamers hold.

@Seven- Yeah, SF has been the bane of gamers for a very long time.
Reply #132 Top
I pirated this Game. This is probably the only time I have ever truly felt so awful about stealing from someone. After doing some reading on Stardock and piracy, I felt even worse. I love this game SO much I went ahead and paid my money for it. So please, accept my apology for contemplating not paying for this game.
Reply #133 Top
I don't know why people pirate games anymore, games are getting bigger and bigger in disc space, and it takes forever to download them. And turning your comp into a torrent downloading machine is not healthy for your comp. I would rather buy the game that i really want instead of downloading them. Supereme commander is like 8 gigs, in a few years, games can be as large as 20 gigs.
Reply #134 Top
Yes but Internet connections are getting larger as well. Heck I can get 10mb up and 15mb down on my cable now if I want to pay the bill.

Personally, I'm still on the floor that pirates would actually try and get support for their busted badly cracked games. I use a world of cracks in my gaming because I cannot stand going CD hunting to play a game. Only once have I had the urge to contact a developer for any support. For me contacting a game dev for support is like calling Microsoft when a computer doesn't boot. You just don't do it, there is always an easier fix and generally Google has the answer in less time.
Reply #135 Top
The simple solution to situations like this is not to pirate the company's future games then buy them if they're "ok". It is to simply stop buying or playing that company's games at all--a considerably simpler, more ethical, and more effective solution if you expect them to shape their act up.
End of quote


If quality was the only concern, you'd be correct. But it isn't. Quite simply, if I boycotted every publisher and developer that employed shady or out-right bad behaviour/practices, I'd only be able to buy and play 2-3 games a year that I enjoy -- in a good year. This is especially true regarding the situation with publishers.

We've seen a lot of consolidation in that area the last while, and may well see even more. The utter lack of support from many of them is astounding. I've had extremely bad experiences with EA and Activision, as two examples of many. Yet they are two of the biggest players in the publishing business -- to boycott them would rob me of the chance to play a lot of decent, good games from solid developers who's only error was to sign with them.

More to the point, with games we can rarely, if ever, be certain a game will be worth the purchase before playing it. Pirating removes that risk -- regardless of how unethical it is.

You give me a way to test a game to make sure its not only a game I enjoy, but will also play on my system and not get fouled by some seemingly random hardware/software conflict that only seems to have issues with that one game.. and I'd never pirate again. I wouldn't need to.

But such a way does not exist. Returning games to a store is not only often impossible, but a massive pain in the ass where it is possible. I've mentioned how long it took me to return a game earlier in this thread, and that was discounting the time it took to go to the store on my one day off. Digital purchases are also an issue.

As the situation is now, it truly is a perfect storm for piracy to thrive in. Developers, publishers, distributors and even the hardware and software engineers and companies all encourage it through their actions (or inaction) and policies.

Is it wrong to pirate a game? Yes. I don't dispute that. I'd stop doing it if I felt I could trust in being able to get my money back when a product turned out to be shit or just not worth it. Until then, I will continue to pirate games to test them out -- morally correct or not. Its either that or I stop gaming, period.
Reply #136 Top
The simplest way to fix piracy stop being lazy with the methods of protection. Have the game contact one of 3 servers as a check once a day even to check your serial thats saved along with some user/password. (Dont give me the I dont have internet babble) when pretty much 95% of people under the age of 50 do. The ones that don't usually cant even afford to get a game anyways.
End of quote


In 2006, 694,000,000 of the worlds 6,791,000,000 people had Internet. Thats less than 10%. So yes, I give you that "I don't have internet babble". In addition to that, having a system that continually monitors a user is NOT a good idea, will end up the same as DRM.
What if the users Internet is currently down ? Shouldn't the user be entitled to use his/her product then which is a single player game ? ( Or a combo ) What if the user currently has stability-issues with his/her Internet and drops packets, preventing a successful authorization ? ( Eastern Europe and the middle-east has a serious problem with this even to this day )
What if the user is part of a large majority in the world that does not have Internet at home ?
Besides, "calling home" has proven to be ineffective in the past as a measure against piracy. However rewarding your customers with a little "extra" that the pirates don't get, along with very good customer-service and customer follow-ups is very effective.

Not even Scandisk works(worked) on my old CD-rom drive. Whenever I inserted a disc containing any such disc-protection I could not install as I got corrupt-errors during installation. When the computer was restarted after that it vanished from the drives-list, and I had to delete it/reinstall the drivers. Since then I have _NEVER_ bought a game/CD/whatever with any such protection on it. I have only bought 1 hard-box the last year, Soas. Bought quite a few other games, but only a valid key to use in online play.
Reply #137 Top
The simplest way to fix piracy stop being lazy with the methods of protection. Have the game contact one of 3 servers as a check once a day even to check your serial thats saved along with some user/password. (Dont give me the I dont have internet babble) when pretty much 95% of people under the age of 50 do. The ones that don't usually cant even afford to get a game anyways.
End of quote


Sounds like a promising future MafiAA executive speaking there. How about "let's not and say we did". Draconian methods such as 'negative reinforcement' functionality like you suggest are not the way to go, it has been proven many, many times already.

A 'positive reinforcement' method is clearly the best approach. And right now SD/IC are the only developers/publishers that are doing it as a matter of fundamental business practice. The only other company that is even remotely close is Paradox.



Reply #138 Top
IMHO I think the backlash against DRM has only really just started. You never really used to hear about this kind of stuff, and even then it was considered minor by casual gamers. Now after games like Bioshock, casual gamers like me are looking for their pitch forks and torches.
This year will be very interesting to watch what happens to games that ship with horrible DRM.
Reply #139 Top
I agree. In fact I hope a great big can of whopass gets opened on the DRM proponents to be honest. It took the music industry six years to finally give it up and look at what is happing to sales. Maybe a lesson to be learned? Food for thought...
Reply #140 Top
Brad started a thread on this topic. The title is On Piracy and PC Gaming. You can read it here.
Reply #141 Top
I'm a teacher and I'm paid every time one of my students refers to something they did in my class.

After all, I invested the ungodly hours to create that intellectual property and put it in the form of a lesson plan to distribute during the course of my daily profession




OH WAIT


That's right, I'm NOT. Silly me.
Reply #142 Top
Something i've not seen brought up on this thread, which surprises me:
A lot of the piracy problem (and reasons mentioned here) would simply go away if you could RENT PC games again. Do publishers STILL honestly think it's harder for someone actively looking to pirate to download a cracked version than to copy the rented game and return it?
I'm a teacher and I'm paid every time one of my students refers to something they did in my class.After all, I invested the ungodly hours to create that intellectual property and put it in the form of a lesson plan to distribute during the course of my daily professionOH WAITThat's right, I'm NOT. Silly me.
End of quote

LOL.... I wrote a page long criticism of you and your point, but then realized something so silly doesn't even deserve that much attention.
Reply #143 Top
A lot of the piracy problem (and reasons mentioned here) would simply go away if you could RENT PC games again.
End of quote


In theory, this is supposed to be where a passable demo version of the game in question would come into play but, for some reason, demos these days always seem to do a half-assed job of presenting the way a game is actually supposed to play, leaving out key features and often showing their product in a very poor light.

As for the rental idea, that's just a headache that nobody on either side (developer or rental house) wants to deal with. Is the average high-school part-timer at Blockbuster going to have any idea how to deal with you if you have an issue getting the game to work? Is the average customer going to be happy spending half their rental period surfing forums and trying to fix the problem on their own?

Reply #144 Top
As for the rental idea, that's just a headache that nobody on either side (developer or rental house) wants to deal with. Is the average high-school part-timer at Blockbuster going to have any idea how to deal with you if you have an issue getting the game to work? Is the average customer going to be happy spending half their rental period surfing forums and trying to fix the problem on their own?
End of quote


Well, I was presenting the idea in light of everything else on this thread. Make the process more hassle free, etc, etc. And...I can't link you to direct sources atm, but surely you don't believe the reason we cant rent/ return PC games is because companies don't want to deal with the headache of customers getting the game to work? Surely you know these decision came about as a reaction to piracy? Surely you know that it didn't help there one bit thanks to your friendly neighborhood internet?
Reply #145 Top
Well, yes. I figured piracy concerns were a given where rentals were concerned. I'm just highlighting other reasons why the parties involved would be far less likely to pick up on a rental campaign.
Reply #146 Top
Something i've not seen brought up on this thread, which surprises me:A lot of the piracy problem (and reasons mentioned here) would simply go away if you could RENT PC games again. Do publishers STILL honestly think it's harder for someone actively looking to pirate to download a cracked version than to copy the rented game and return it?I'm a teacher and I'm paid every time one of my students refers to something they did in my class.After all, I invested the ungodly hours to create that intellectual property and put it in the form of a lesson plan to distribute during the course of my daily professionOH WAITThat's right, I'm NOT. Silly me.LOL.... I wrote a page long criticism of you and your point, but then realized something so silly doesn't even deserve that much attention.
End of quote


If you spent that much time doing anything with it you probably are missing the point.

Alternatively you're just looking at it backwards, or just simply badly. Reading backwards is an unfortunate condition, my friend, and you should get that checked out.
Reply #147 Top
Well, yes. I figured piracy concerns were a given where rentals were concerned. I'm just highlighting other reasons why the parties involved would be far less likely to pick up on a rental campaign.
End of quote


Why exactly ? You create a better offer than what the pirates can, ability to rent or download the game, perhaps a system like Steam. The game stops working after the rented period, and you can choose to pay for longer rent or to buy it at a discount.
Reply #148 Top
There's a lot of very informative points in this discussion, but it's slid a little bit away from the OP.

I think Stardock/IC have proven that if you make a good quality game, people will buy it. I think by now that pretty much goes without saying. This is the biggest problem with today's 'AAA' titles - most of them are utter crap when you get down to it.

The PC gaming industry is in a sort of self-eating cycle. Big software developers and big publishers say people are buying less games. Instead of putting effort into making quality games, a lot of them just grab on to the console market.

The console market is a lot more lenient with the quality of games (this is NOT a jab at any console players) since they are a 'newer' market with less gaming experience under their belt (think of consoles as PCs in the late 80s-early 90s). They have fewer conventions, they have less history to go back to and compare quality with etc. etc. The fact is, if you are making a console game vs. a PC game, the audience (as a whole, overall) is less demanding of quality. This is the ONLY reason that publishers and game devs can be 'saved' by the console market (for now). (note: I'm mostly talking about Xbox-PS3, Nintendo has a reputation [imo] for quality games)

What affect does this have on the PC gaming industry? A bad one. Publishers and devs are more likely to go for console games for the 'guaranteed buy' and easier, less rigorous audience (and a NEW audience at that, it's like an investment... almost). This means fewer PC games. Fewer PC games means fewer good PC games. That means less people buy them. Period. Back to the top. (By the way, thanks to all you guys that don't put up with this kind of bullshit - Stardock, Valve, Blizzard etc. [and epic fail to Epic & friends]).

Notice I haven't mentioned piracy yet. It's totally unnecessary to even consider piracy. The fact is, if you make a really good game people WILL find it and they WILL buy it. (by the way, that reminds me www.crypticcomet.com - you're all welcome ;)). Jumping on the console bandwagon (in such a way as to further remove yourself from PC gaming) is only a band-aid, and not a very good one at that. Console gamers will eventually 'mature' (please don't flame me, you know what I mean) to the point of demanding more quality in their games, and the game devs and publishers will be screwed. They will have already engendered disrespect in the PC gaming community and so will not have another bandwagon to jump on. They will be forced to *gasp* WORK (the horror...) to make good quality games.

On the subject of piracy - do the game devs and publishers REALLY not realize that piracy is almost as easy on a console as it is on a PC? I've seen this before with my own eyes. The only difference in difficulty is that you actually need some physical disc and a disc burner instead of just mounting images in a virtual drive. If there exists this 'enormous' problem with PC piracy, then console piracy will inevitably be just as 'big' a problem. So even if the pubs and devs are right, what they are doing is still stupid.

All that said, every developer that demands quality will survive these stupid industry phases because people will buy good games.
Reply #149 Top
Piracy on PC is the equivalent of used games and rental games on consoles. Problem with PC is that there is no possible ways to rent games(or take the risk of buying used ones because of product keys) to try before you buy, so piracy serves as a surrogate rental service. Most people who rent games usually don't end up buying them, the same can be said for people who pirate games. I think the reason is the same why people rent, buy used games and pirate games. Because the game price is too high.

$49.99-$59.99 is a lot for a game(especially single player ones). With PC I think many people expect the price to be much lower than the console games. Unfortunately, that hasn't been true for awhile. I've seen PC games cost $49.99+. If they were $29.99 at least, that would invoke people go out and buy them more. Lucky for me that I picked up Sins from newegg for $36. If it was $49.99 I wouldn't of brought it.
Reply #150 Top
I'd like to chime in on the issue of piracy and pc gaming. I have been an avid pc gamer for 10 or so years. I own an xbox 360, but my pc is definitely my preferred method of gaming. While the console has its place (sit back on the couch and play mass effect) so does the pc: strategy games, fps, rpg, etc. In fact, I think everything with the exception of racing games are far* better on pc than on a console.

I apologize if this has already been said, though I believe it has not. The reason pc gaming is dying is not because of piracy (in any way), but because of simplicity. Firstly, you can buy any game for your xbox 360/ps3 and play immediately. No install, no wait, no EULA, no patches/drivers to find. Even MORE*** important is this: ***the high def television era has arrived. Computers have, for the most part, lost their edge over consoles. Five years ago the consoles could not compete with an average computer in terms of graphics/gameplay (mostly). Now a person needs a high end computer (3 grand from Dell or $1200 if you can build it yourself) to compete with the next gen graphics of a console. The greatest incentive for the majority of people, graphics, is won by the console. The price of a high end machine to run Call of Duty 4 at 60 fps on a pc is much more than the $400 one would pay for 360.

So we now see a reverse in the trend; before, you could get much better performance (framerate, physics*, drawdistance, AI) from a PC for a reasonable price than you could from a playstation one. Now you can get far better performance from a console than you could from a prefab PC that costs twice as much.

This effect is furthered by the fact that marketing programs have targeted console gamers. The majority of the cross platform titles are developed for a console, and then ported to the PC. Obvious performance issues ensue. A developer can also spend much less money supporting a game they have released on a console (in general; AAA titles by companies like MGS/Bungie, iD, epic, etc do spend more time on updates, but many companies do not). For a PC game, users are much more vocal, and much more connected with the game developers/community than on a console. You do not need to look any farther than sins for an example of a producer/client relationship for a PC game. Rarely would one ever expect to see such clear and responsive communication for a console game. In the case of sins, it is even remarkably synergistic for a PC game. We whine on the forums about what we want, and they actually makes it happen (thanks!)

The third and final issue I wish to bring to light is the nature of the computer. It is a home office. It is used for work, used for school, used for communications, and when you add entertainment to that extensive and time consuming list, the availability of that PC is diminished. If one, say, family has only one computer, it is much more feasible to have a console (which can compete with even top end PC hardware) for gaming than to share the PC. This does not apply to everyone (certainly not to myself) but it is an obvious, and I think, in many cases, determining factor in the choice of medium for gaming entertainment.

Now, on piracy: while it is easier to download software on a computer (bitTorrent), it can still be done on consoles. A quick mod and you can burn DVD's for play on your 360. What people tend to ignore is that it is equally difficult for an average person to have access to either of these methods. I dont think the average gamer (across the board) is any more likely to go out and find torrents/bT clients for PC software than they are to pay someone $50 to mod their xbox for them.

I would also say something to the morality/ethics of "pirating" software. I do not agree that it is a form of theft equal to stealing, say, a car. It does not cost a developer any money if someone downloads the game who wasnt going to buy it anyways. Someone can make infinite copies of software on their computer, and distribute them an infinite number of times, and if people who were going to buy the game do so anyways, no cost is incurred to the developer. While there are certainly people who will download a game before paying for it, they are an obvious minority. To even get many pirated games to work requires a certain level of tech-saavy, one which the majority of people never develop. That is not to say, universally, that downloading a game is OK. There are many companies which not only deserve*, but need a return on their investment. Obviously SD is one of those companies. That is why I bought Sins. Here is a company who deserved my money. They achieved this by giving me something I actually want, not some run of the mill, garbage remake of a WW2 shooter. There are myriad games that are released half-hazzard, where the developer couldn't care less about its customers. Those are the games that you should be enouraged to download, so these companies can stop diluting the gaming market with their terrible product, lowering the standard for all games across the board, and in essence, stealing our money.

To expand: are all games worth the same amount of money? If a game sucks, and the developer is so indifferent that it will not even bother with major, continued patches, why should we, as consumers have to pay the full $59.99 for half a game? Of course, sitting right next to that bad game is something like Sins or Oblivion which are actually complete, meaningful titles. The lackluster cases are the ones where I am glad pirating does exist, if for nothing else, to slap these devs who insult their client base in the face.