no serial number in box

I'd suggest contacting Support.

I found mine stuck inside my game manual. Techinicaly thats inside the box but "look in game box for serial#". Had me looking at the box for a while and left me feeling silly.

Also, if you purchased the game from a store that opens boxes and takes the discs out, they may also have removed the serial and forgot to give it to you at purchase, so you might check with them.

I bought mine from Target when it was on sale. Several months later, I finally got around to opening it up. After installing it and trying to update, I followed the directions and looked in the box for a sticker. Guess what. NONE! So I e-mailed tech support and they told me there's nothing that can be done. Zero. I got super lucky and was able to exchange it at Target for a new one with a sticker. I used to work retail, and I know that the exchange should have never happened.

Good luck with getting a sticker. Tech support won't do anything for you. Try taking it back to wherever you got it ASAP.

That's because it has nothing to do with tech support, and everything to do with the retailer.

Really? I thought the stickers were put in boxes by the publisher, not the retailer...

But in all honesty, yeah, go for the retailer first. If that doesn't work, you gotta give it a shot by going after the publisher. They did, after all, assemble and ship a defective product.

Obviously, you won't be able to play online, but you should be able to find patches elsewhere on the internet. And I seriously hope people will continue to put patches on the internet or on file sharing when 1.1 comes out only for Impulse, because I REFUSE to download any application of that sort.