How about adding a second hand option to the game?
For example, you get tired of the game and give/sell
it to another person. So the new owner has the game, but not
the updates or the customer service. So why not add in
an option where if this second hand buyer can get those
aspects of the game if he pays around $1-$5 extra.
Just have a webpage (or even via impulse) where he
must insert the games old cd key, insert his cc# and
$5 later, he has all the games updates and customer service.
The old account however will get suspended.
This would make the game more fluid/flexible and would allow the
the game to exist longer then without this option, while also
being a self-advertisement. And at the same time, stardock
gets a little money.
I think its a good idea, because stardock gets the
$40 from the origional sale, and $5 extra for every
time the game changes hands. While the origional
buyers don't feel hampered or restricted form selling
or giving away the game.
Just an idea (sorry if this was stated before).