I think the problem we have is with our whole darn culture. Games (or other media, like movies, songs, and books) are the very tip of the ice berg. It all stems from the differences that are inherit in our culture. I was encouraged to play with G.I. Joe, Ninja Turtles, Transformers, Batman and the Terminator as a kid. My sister was encouraged to play with My little pony, Treasure Trolls, and cabbage patch kids.
Maybe if we stopped letting THAT happen, it is logical that the games would naturally shift to mimic. Then, maybe, more girls would actively persue careers in video games, which would make those actually developing the games (which would not be mostly males anymore) sensitive to female point of views, and help 'unstick' the industry.
I am VERY bad about reediting my own posts. If I read my post and am not happy with the way it sounds, I edit it. I LOVE edit buttons, but its a kinda bad habit. I should just do more proof reading before I submit.
for the record: If I every do procreate. (heaven forbid) I have every intention to purposfully screw with my children's development and try to discourage normal gender roles. I plan on proforming a 20 year experiment on each of my kids. Examples include introducing my son(s) (the 1st of whom I want to name "Lothar" after the warcraft character, since its on topic) to 'girly' toys. And teaching my daughter(s) to beat up boys and play Contra.
I'm going to make a very bad (or very good?) father someday. Assuming I find a "spousal unit" that will tollerate my being the father of her children.