"Apple can further determine whether a user pays attention to the advertisement. The determination can include performing, while the advertisement is presented, an operation that urges the user to respond; and detecting whether the user responds to the performed operation. If the response is inappropriate or nonexistent, the system will go into lock down mode in some form or other until the user complies. In the case of an iPod, the sound could be disconnected rendering it useless until compliance is met. For the iPhone, no calls will be able to be made or received."
Ho-lee shit indeed. This is all kinds of crazy right here. We're entering an age where people are leaving their land-lines behind and going completely cellular. This means that millions of people right now are depending on their cellphones for all immediate contact--including emergency contact. What happens when 911 calls are now delayed that crucial couple of minutes while the user madly tries to key in 911 only to realize that some input is needed, then sit through the ad and THEN FINALLY is able to call 911?
I forsee many more lawsuits with this.