Its not hard to retype, its just that multiplayer matches get so competative you need to keep the right mindset, and renaming them doesn't occur very often.
I agree that it wouldn't be worth developer time RIGHT NOW, but in the long run when the beta is over and done with and the game release is over, you could have something like this implimented.
Ya big fleet movements later on in the game make it a pain in the ass to use the empire tree...
