@Dauntless- no, not broadcast centers (that's the TEC). They must build Advent Temples of Communion. hehehehehe.

At this point, word of mouth is probably their most efficient option.  TV marketing is expensive in ungodly ways, and you have a very specific target market.  Viral marketing is difficult to pull off correctly, since it relies on saturating the infosphere with hints designed to capture someone's attention, but can backfire if they say, "WTF is this?"

Also, marketing tends to work BEFORE a game is released.  Since the game is kinda past tense, they have to rely on reviews and word of mouth.  So talk about it!  At work, on other game forums, etc.  Show your friends.  Hook them!  Admittedly, my friends tend to be rather too focused on less sophisticated games to really appreciate Sins, but I've tlaked to a few people who responded positively.  I'm afraid that's as viral as it gets for Sins: talk to a lot of people and tell THEM to talk to people.  Eventually, it'll fan out.

Trinity must be creating quite a few new Stardock customers seeing as most of the Stardock strategy titles are at the top of their sales for this week.

Actually marketing the game isn't really that hard, all you have to do is to sit in a study room of any university/college, play Sins, and someone is bound to ask you what game you are playing.

I would think that the word of mouth could get more people to play, but not really on a very large scale unless everyone does it, and marketing is very expensive I know, but there isnt really any aparent ways to do it unless Sins was band new, but its not, unless they commercialized Trinity, I believe the best would be making tons of websites describing Sins and/or lots of vids on youtube! lol