I agree.
Sins would benefit from taking a look at the Civilization series (actually, I would bet they already did). There's a reason Civilization is valued as one of the best and most famous games of all time. In Civilization IV, there are six or seven different ways to win of which only two are conquest-orientated. Of course, though, capturing more territory will make it easier to achieve the other goals, as well, and vice versa.
In Sins, a non-combat victory is nigh impossible. Having culture or a strong economy helps but ultimately, its only purpose is to fuel the war machine. It doesn't work in itself.
Sins has the opportunity of becoming the real-time, more action-orientated (and frankly, more interesting) version of Civ. The roots are already there, with the GalCiv series from StarDock. It is clear that the developers were already aiming for this to some degree but I don't think they went far enough - for example, it's just too easy to counter a cultural encroachment strategy. The whole 'culture-based soft warfare' concept could be highly interesting but it would require it be made more powerful. Having superior culture is one of the ways to win in Civ, as well.
Perhaps I should just list the victory options available in Civilization IV to show just how close it comes to being what the original poster (and many others, obviously) are requesting. It should be noted the Civ has many other interesting concepts that could be adopted, some of which already are (the vassal state concept to name one). The victory conditions in Civ are:
Conquest: Eliminate all enemies
Domination: Control a majority of the world's population & territory
Cultural: Three cities with 'legendary' culture
Diplomatic: Being elected leader of a world government (which typically requires good relations to other players or simply sheer map dominance to force it through. This is the option that's supposedly being added with the Diplomacy expansion)
Space race: 1st to launch space ship to Alpha Centauri. This is the economic win as building the ship is very expensive
Score victory: If no other condition is met after the game ends (Civ is turn based with a ~500 turn limit per game), the highest scoring player wins.